Here, Peter gives you multiple tips on the Tactics for Successful Marketing, so you can use his expertise to create the best type of marketing for your business or product. As the former head of a wildly successful sales team, he knows that when it comes to the success of a company, advertising is what truly matters. And with this episode, the key to marketing success is right at your fingertips! Just a few of the points to keep in mind when creating a marketing strategy include:
“Marketing or advertising are all that matters. Most spend all of their time on the doing, and not the marketing.” Tweet This
• Newness: Make sure your stats are up to date, with research from within the last 6 months. Nobody cares about yesterday’s news. (2:00)
• Different: What separates your program, product, or idea from all the others? Have four or five reasons for people to pick YOU, instead of anyone else. (2:45)
• Symbolism: Your logo needs to mean something, not just be a pretty picture; it should reflect your why. (6:30)
“There’s no dead end, and there’s endless possibilities, if you have a great marketing system.” Tweet This
Peter even gives you the two big marketing essentials (8:20), the ones that hook potential buyers or clients every time. Your product has endless possibilities when there’s a great marketing system to back it up, so click here to create your own!
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