One of the biggest challenges facing young entrepreneurs, start-ups, and new business owners is getting good PR. Join serial entrepreneur Peter Voogd and start-up advisor, investor, and entrepreneur, Murray Newlands as they discuss how you can find your target audience and maximize your PR efforts.
After working in online marketing for ten years, Murray started to break in to the PR scene and today his work can be found in numerous publications including VentureBeat and Entrepreneur. As a journalist in his own right, Murray adds valuable advice and insight into getting the PR you need to make your business take off.
The most important piece of advice is not an actionable, but instead a rule to take to heart: stop spamming journalists! They’re people too and emailing one-on-one can go a long way. Journalists wants to write about what their audience wants to read about so target publications that actually care about your product or service.
At the end of the day, good PR is about having the right relationships with the right people and that takes time to build. Start by pitching your idea to smaller bloggers and see if it gets any traction. If you can’t build relationships with journalists, hire someone who can. Consistent strategy and persistence is key and you will eventually network your way up to bigger publications and more exposure.
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