If you haven’t already, tune in to last week’s episode to get the most value from this episode’s guest. Join hosts Peter Voogd and Nick Palkowski as they interview the founder of Influence & Co., John Hall on his strategies for content marketing and executive branding for young entrepreneurs.
Even if you can’t quite afford to hire a content marketing firm like Influence & Co., there are steps you can take to improve your PR and marketing strategy. A few tips shared by John in this episode include:
- Having a clear blueprint
- Asking yourself what makes you different
- Establishing a process for extracting knowledge
- Setting aside time for this process
When you can help someone else, do it. Remember that it isn’t all about you and offer your help and services to others; it will pay back in the long term and build lasting relationships built on trust along the way. Don’t think you have to do everything at once and focus on doing what you do best.
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Resources:
http://www.forbes.com/companies/influence-co/